Case Study
Step 01
tHE idea
The Objective
This infographics should represent the process of a western blot with tips and tricks for each steps. This artwork was made with the collaboration of the author, Kate Robinson, Editorial Assistant.
Step 02
tHE brief
Technology Networks -
Online publisher for scientific news
Full version of the artwork
The text is dense and is explained as a process with different steps.
These steps should be clearly visible to structure the infographics, that way it will be easier to read.
Since there is quite a lot of text, it will be important to add a lot of spaces between the elements to avoid dense paragraph of text that would not be visually appealing.
Each step should have a different background color. This will help the reader to see the process visually.
The style should present a sense of clarity to convey the reader that the process is easy to follow.
Little elements such as icons and simple illustrations can be added to add interest to the different part of the process and present the main procedure of each step.
The element should stay minimal and not too detailed.
It would be interesting to present some components of the process as isometric illustrations to add clarity (isometric is often used for technical sketch/illustrations because different parts of each element are easy to see).
Dynamism and modernity can be added with the different colors in the background and various transitions between each step of the process. Additionally, the compositions should have various elements on the sides to lead the reading process.
Modernity can be added with color and gradients (to avoid the wireframe style often found in technical illustrations).
A dark background will be used to differ from usual scientific figures that are done with white backgrounds, and also because it becomes more and more popular online (more and more website present a dark version).
The color palette is focused on dark blue/purple which represent well the color of some of the solutions that are usually used for western blotting (i.e. laemmli buffer). 
Step 04
sneak peek
Thank you